Anthura is the world's number one in the field of breeding and propagating Anthurium, and is ranked amongst the best for Phalaenopsis. The motivation that drives our business is a passion for flowers and plants. The success of our business lies in the quality and the involvement of our people. Anthura is a dynamic company and places a high value on innovation. We closely follow developments and trends in horticulture and gardening. Developments are translated into beautiful new varieties and innovative growing techniques, aimed at growing Anthurium and Phalaenopsis more efficiently.
Furthermore, we support cooperation agreements between breeders and contribute to the resolution of challenges concerning assortment choice, breeding techniques, and sales opportunities. Product quality comes first, and all stages of the production chain are geared towards achieving this. More than 200 employees work on high-quality plant material. The sale of Anthurium and Orchids is generated at headquarters in Bleiswijk. The total surface of greenhouses is 22 hectares.

Best varieties on the market
In 2009, the Top 10 best sold Anthurium cut flower varieties at the Dutch auction, were varieties of Anthura. Anthura's Anthurium and Orchid varieties are greatly appreciated all over the world.

Innovation and strong breeding
Anthura's Anthurium varieties are tested over long periods of time before they are introduced on the market. This is very important for the Anthurium cut flower culture as the plant is produced over the course of 6 years. A team of breeders is continuously improving the Anthurium and Orchid assortment. Our assortment is unlimited in varieties and consists of more than 500 varieties and is extended daily with new colours' and shapes.

Cultivation support
Anthura has a unique cooperation with Bureau IMAC. Bureau IMAC Bleiswijk BV is an independent consultancy which provides technical and business advice on the cultivation of Anthurium and Phalaenopsis. The firm's activities cover both cut flower and pot plant cultivation at home and abroad. The firm is based at the offices of Anthura B.V. This allows a unique exchange of knowledge between Anthura and IMAC.

Strong and healthy plant material
Anthura was the first Anthurium business company to obtain permission to grant Elite®-certificates, as from 1 January 1998. This recognition was granted by Naktuinbouw after extensively examining the breeding systems of the company and monitoring their own control system and that of the Bureau IMAC. Anthura is proud of this extra warranty of quality and sees it as recognition of their efforts. The Elite®¬certificate is also important for the breeders, as it is an extra warranty of quality with respect to breed purity and authenticity, and the health of all plant material. Anthura is the only company in the world that has been Elitet!> certified for Anthurium plants. The Orchid plants are also produced according to strict hygienic standards.

Novelties of this year
We invite you to visit us at the Horti Fair in hall 1, stand number 01.0330!

Luzernp
A new compact Phalaenopsis with small flowers for pot sizes 9 cm and 12 cm. The variety easily gives 2 branches in the 9 cm pot size and even 3 branches in the 12 cm pot size. The pot plant has a very rich, pink sea of flowers on the main and side branches. You get the impression that you have put a large bouquet of flowers on the table. The pink flowers have a diameter of 6 cm and have an unprecedented good shelf life; you can enjoy this flowering pot plant for a long time.

Breeders right name - Phalisim
VBN code -104042
Availability September 2010

Bellanca®
The tulip shaped Bellanca® has a beautiful lilac pastel colour;with a range of colouring like the one of a first pencil stroke on an aquarelle. Bellanca ® has a soft colour and is therefore excellently to be combined with other flowers. Used in a bouquet or in a special flower arrangement such as a funeral or wedding bouquet, Bellanca® comes into its own perfectly, without being too dominantly. This flower stands for balanced luxury.

Colour -- Lilac
Colour spadix- Purple
Colour spadix tip -- Purple
Flower size-- 10-12 cm
Production m²/year -- 100 flowers
Vase life -- 32 days
Breeders right name -- Anthesax
VBN code 107792
Availability -- September 2010

Fire XL®
Grand, imposing and proud. Let Fire XL® shine, because this glossy flame-coloured flower may really be seen. The centre of an arrangement, an eye-catcher, all superlatives are applicable to this magnificent flower. This flower has a heavy quality stem of 90 cm. The enormously great flower further has a light spadix with a yellow yellow tip.
Fire XL® really is a 'cracker' of a flower with a shelf life as you are used to from Anthurium.
Colour -- Red
Colour spadix -- White
Colour spadix tip -- Orange
Flower size -- 18-21 cm
Production m²/year -- 60 flowers
Vase life -- 29 days
Breeders right name -- Anthikub
VBN-code -- -
Availability -- On request

Zafira®
Many-sided, dynamic and fresh, that is Zafira®! This tricolour flower has as much as three colours. The fresh green in the ears changes into a white middle segment and ends in a pink/red point. So three fresh, new colours in one flower. This variety offers an excellent shelf life of 45 days on average.
Colour -- Green/cream/ pink (tricolore)
Colour spadix -- Pink
Colour spadix tip -- Pink
Flower size -- 13-15 cm
Production m²/year -- 100 flowers
Vase life -- 45 days
Breeders right name -- A nthconap
VBN-code -- - Availability -- August 2011

Piccolo®
This dark red cultivar is 'the' variety that produces most flowers. The plant also has a very good structure and is suitable for the pot sizes 9 cm up to and including 14 cm. This dark red 'chic' cultivar is extremely suitable for the top segment. Another very good property of the variety is that it can stand temperatures of 8 degrees Celsius.
Breeders right name -- Anthcozam
VBN code -- 105986
Availability -- Sept. 2010

Matiz®
Matiz® is a very beautiful orange cultivar has everything an Anthurium needs. The dark green leaves contrast very well against the bright orange flowers which are abundantly present. Matiz® is suitable for many pot sizes. Therefore you can find this cultivar in a 12 cm pot as well as in a 27 cm pot.
Breeders right name -- Anthzupap
VBN code -- 105990
Availability -- Sept. 2010