Possibilities of Indo-Dutch floriculture cooperation.
India has a wide range of climatic conditions along with good technical people and that can be utilised to make planting material more cost- effective. Our tissue culture laboratories can produce wide range of bulbs in micro propagation way and that can be bulked in the fields of cold climate areas like Kashmir in economical way. Also there is good possibility to export mini bulbs to European countries. We are thinking of producing high-value plants and cutting, which is having very good market potential in developed countries.

On technology transfer from the Dutch companies.
Though Indian floriculture industry started getting shape from early nineties, there was huge ups and down due to improper selection of technology as well as varieties. But now floriculture industry is quite matured and serious players are now in business. Globally flower business is a game of volume to sustain. Major floriculture companies and breeders should conduct proper survey to explore International novelty considering our own condition and market demand. I think they should provide techno-commercial data of product and should also support the growers in this field. Again, we are weak in post harvest and value addition of product. Growers should be more educated and trained about post harvest activities. As far our experience is concerned, quality of flowers in greenhouses is at par with the European growers; but due to poor post harvest we lag behind them. Logistic is very important factor for flower industry. Internal facilities like roads and pre-cooling should be available at lower cost and also at airports, these products should be handled properly.

New generation is buying cut flowers more often and it is definitely a good sign for development of this industry. We should make proper use of the climatic advantage that we have over Europe. Regarding transfer of technology and variety transfer, the Dutch are very open and now they have realised that only long term association could be possible.

Rise n' Shine Biotech and its collaborators.
We are licensed propagator for world's leading floriculture and horticulture companies. We produce gerbera plants for Terra Nigra B.V, Holland and exporting all over the world. We also propagate carnation plants for world's leading carnation breeder Barberet and Blanc S.A as par international standards protocol. Besides, we propagate lilium and calathea plants, and export them to The Netherlands- based company VCI.

Major strengths of the company.
(1) We have world class infrastructure for production and hardening of plants. Due to its uniqueness, competitors cannot copy easily. The company is registered under Department of Biotechnology, Govt. of India, which is apex body for standardisation of production facilities. Unless we are registered under this, we would have restriction to sell our products in certain locations.

(2) We have alliance with international brands such as Terra Nigra- Holland, Barberet & Blanc- Spain, VCI- The Netherlands, and Del Monte Fresh Produce International Inc. (for banana) for quality production. This helps the company to become a market leader.

(3) Faith of financial institutions on company's performance has given surety of adequate financial resource. Besides, our growing business has made it possible to generate funds within the organisation. m Customer service is our strength. Customers' requirements and customer satisfaction are given highest priority.

(4) Massive laboratory- spread over around 65000 sq ft.- with 30 million plants production capacity. That makes it the largest establishment in India.

(5) In-house R&D department- supported by molecular biology laboratory- where expert researchers are working relentlessly to develop indigenous technology.

(6) Rise n' Shine has a strong base of skilled manpower in every department including production, R&D, hardening, marketing and administration. It is a ISO 9001: 2008 certified company. So all business processes are being run by proven management policy

We have enough facility to cater new crops which can be propagated by tissue culture. We provide contract production for customers as par their production protocol. Also we have a 5 ha green house for hardening, in-house R&D facilities to develop new production protocols and molecular biological laboratory for virus indexing.

On performance and future plans of the company.
Since 2003, the company has shown tremendous growth in respect of quantity of tissue culture plants production and its sale in domestic as well as in international markets. Currently, we produce about 16 million plants of horticulture, floriculture and ornamental origin. As compared to last year, the company has registered approximately 200% growth. For the coming year, our projected production is about 20 million plants of existing crops. In the process, we would be looking for new tie ups for some other crops like fruits, forest plants and bio-diesel plants.